San Valentín / Valentine’s Day - From Ancient Rituals to Modern Romance

Valentine’s Day, celebrated on 14 February, is not just about romance. Its story is layered, shaped over centuries by ancient traditions, religious legends, poetry, and cultural reinterpretation around the world.

Ancient Beginnings: Spring, Fertility and Renewal

Long before Valentine’s Day was linked to love, mid-February marked a turning point in the year. In ancient Rome, this time was associated with fertility, cleansing, and welcoming spring. While it wasn’t romantic in the modern sense, it honoured life, renewal, and human connection.

As Christianity spread, older traditions were reshaped and given new meaning, weaving together nature, belief and human relationships.

Saint Valentine: History Wrapped in Legend

The day later became associated with Saint Valentine, an early Christian martyr from the 3rd century. There may have been more than one Valentine, which is why the stories vary.

Some legends say he secretly married couples when love was restricted by law. Others speak of compassion, courage and quiet acts of care. One enduring story tells of a final message signed “from your Valentine”.

Over time, Valentine became less about historical certainty and more about what he symbolised: love offered freely, even in difficult times.

When Love Became Romantic

Valentine’s Day as a celebration of romantic love took shape in medieval Europe, when poets linked mid-February with courtship and the natural rhythm of renewal. Love letters, poems and thoughtful gestures followed.

From Handwritten Notes to Modern Traditions

By the 18th and 19th centuries, Valentine’s messages became more widespread. Printed cards, flowers and gifts appeared, and the day slowly evolved into the global celebration we know today, shaped differently in every culture.

In Andalucía, Valentine’s Day - San Valentín ( or sometimes called -Día de los Enamorados) has become increasingly popular and is widely celebrated much like in the rest of Spain. Couples often take the opportunity to plan special dinners, romantic weekend breaks, or unique experiences — from hotel and restaurant Valentine’s menus to wine tours, or spa treatments designed for lovers. Many businesses and venues across the region (especially in coastal areas like Málaga province) offer themed offers and special settings to make the day memorable.

In Nerja specifically, the romantic setting of the Balcón de Europa is a classic backdrop for Valentine’s strolls, sunset views and candlelit dinners overlooking the Mediterranean. Some visitors also choose weekend escapes with jacuzzi or spa breaks, enjoying a relaxed, scenic Valentine’s atmosphere in and around town. Many restaurants offer special menus and start advertising early!

How Valentine’s Day is Celebrated Around the World

Southern Europe: Shared Moments

Valentine’s Day often means shared meals, small gifts and time together, while other local traditions throughout the year continue to honour love, stories and community in their own way.

Finland: A Day for Friendship

In Finland, Valentine’s Day is Ystävänpäivä – Friend’s Day. It celebrates friendship, kindness and inclusion. Cards and messages are shared with friends, family and partners alike. It’s gentle, spacious and warm – very much about connection rather than expectation.

Sweden: All Hearts Day.

Alla hjärtans dag - All hearts Day, is quietly romantic rather than over-the-top. It’s less about grand gestures and more about thoughtfulness: a handwritten card, a simple bunch of flowers, or sharing something sweet together. Chocolates are popular, as is baking at home, and many couples choose to spend the day doing something cosy rather than flashy - a walk, a candlelit dinner, or just slowing down together. It’s a celebration rooted in warmth, equality, and small meaningful moments, where love is shown gently, not loudly.

Japan and South Korea: Love with Rhythm

In Japan and South Korea, Valentine’s Day follows a structured rhythm of giving and receiving, stretching love and appreciation across several dates and recognising different forms of connection, including friendship and singledom.

Latin America: Love and Friendship Together

In many Latin American cultures, Valentine’s Day blends romance and friendship, reminding people that love lives not only in couples, but in everyday relationships and shared joy.

A Nerja Amigos footnote 💛

Maybe Valentine’s Day doesn’t ask us to buy more, do more or prove more. Maybe it’s simply a pause. A moment to notice who walks beside us, who makes us laugh, who holds space for us, and who we might gently thank – including ourselves.

Whether it’s a quiet coffee in the winter sun, a handwritten note, a shared meal, a walk by the sea, or a message sent just because… love shows up in many small, beautiful ways.

And you?
How are you celebrating Valentine’s Day this year – with a partner, a friend, your family, or a little moment just for you? 💫